Archive for the 'Blogosphere' Category

Conclusions from tracking blog ads

Sunday, January 10th, 2010

1. New ads work You will always get a higher CTR on new ads, both text and graphical (but not Adsense). Think of it like a honeymoon for ads. New ads are good for probably 2 to 3 days in terms of decent CTR, then they drop off to lower levels. Ive tracked the ads from the BlogAds Advertising service for a period as well. My advice if you’re advertising using BlogAds over a period of time: rotate your ad graphics maybe once a week.

2. Regular readers tend to be ad blind Regular readers will click on ad spots but the CTR is much lower than for new readers, particularly on Adsense ads. Ive had lots of different traffic in the last four weeks on a variety of different subjects and its the posts bringing in completely new traffic that have the high CTR’s, and I’m talking at times four to five times higher rates on the same ad spot as per a post that would attract a regular reader

3. Old posts = revenue It really, really surprised me how many days I’d look at the stats and see clickthrus from Adsense ads that are so old I don’t even remember writing them! And sometimes the CTR is higher on these pages as well. Perhaps the Adsense ad was more relevant that the 2 year old content? who knows!

4. Niche topics deliver better ad results Statistically its niche topics that do best in terms of CTR, perhaps in part because they bring in new traffic. Topics that relate to specific occupations, geographic areas or types of people seem to work better than general topics relevant to your broader readership collectively.

5. Top banners aren’t very good I’ve been playing with the my top banner space, and it does’nt work overly well, but it can with rotation. If you’re going to do a banner see if you can rotate it with a number of ads, alternatively if you’ve signed the one advertiser see if they’ve got a variety of ads for you to rotate, your CTR rates will be better if you do.

6. Text Links work Some people might think that text links are all about Google juice, and although they might be partially right, they’d also be partially wrong, because I was amazed to see some text links in the nav bars doing reasonable CTR rates. Sure, not amazingly high, but when people attack O’Reilly and others on the basis of relevance I’d argue that if one person clicks on it, it must be relevant to them. In the case on my tracking, it was a lot more than one person.

ATT Uverse Reviews – TV Service

Saturday, May 23rd, 2009

ATT Uverse is the highest value out there when it comes to web and TV service and is accepted as one of the higher value service providers available. More than a million people have already flipped to ATT Uverse to receive better quality cable tv and net service at a low cost, and so can you.

One of the ways that Uverse helps you save money, if you read ATT U-verse Reviews , is that you can receive the services that you want bundled up together at a lower price. So rather than dealing with different firms for web access and television you can get everything from ATT for a lesser amount.

If you have a residential phone you can sweeten the deal by bundling your phone, tv, and the internet. Bunching your home’s service will save you money every bill and it will also make it a lot cleaner for you to keep order of your statements because there’ll only be one. If you have ATT wireless mobile telephone service you can even combine your mobile phone bill and your AT&T U-verse bill each month so that you can pay with the same check. Convenience and a low sticker price make the ATT Uverse package the best value.

There are a number of ways that you are able cut back on your monthly expenses but ceasing your TV and Net services isn’t most like the best way to cut back. AT+T can give your house umpteen hours of pretty inexpensive amusement in comparison with the price of dining out or going out in general. You can also have friends and family over for sports events, cinema, and more.